Attracting more business

Attracting more business

Despite an eventful year 2009 with Financial Crisis, Recession, Scams, Ups & Downs of Financial Markets, we saw GROWTH also in 2010

A Common resolution for every year would definitely be: “Attracting more business” and being much more successful


Let’s see, what we can target for greater business:

• Work out who is your target market. If you have a niche by industry, location or demographic, you can be very specific in your marketing.

• Develop a large database, it will be crucial for successful marketing and lead generation.

• Never stop marketing. No matter how busy or how successful you are at any point in time, systematically market on a consistent basis. Let me repeat: especially when you're busy.

• Do not prospect for business. Cold calling is for chumps and is an utter waste of time, energy and self-esteem.

• Promote how good you are via the results your clients achieve. Use case studies.

• Test your pricing points

• Service existing clients well enough and invest enough time in developing yourself even if you are too busy doing "work".

• Invest in your People - it's hard to find exceptional people, and even harder to ensure they stay with you

Let’s go ahead with more profitable business

Strategies for Success: It's a matter of Marketing

Strategies for Success: It's a matter of Marketing

It's December 2009 and we need to be convinced of what we will be doing right in 2010. There are two things we need to concern ourselves with in regards to marketing:

• Position - How is the product, Service, Company or Individual 'positioned' in the market?

• Generating Business Leads - Generating enquiries from proactive methods so that people seek you out.

You generate enquiries to create the potential of transforming those enquiries into sales.

Sales has two components which impact upon our business:

• Process - What are the sequential steps that happen after an enquiry is generated?

• Conversion - What percentage of those enquiries translate into real business?


Under each of the four areas above, there are a many techniques, tools and strategies you can employ:


Positioning

• Pricing strategies

• Branding

• Uniqueness

• Public relations

• Newsletters

• And more ...

Generating Leads

• Networking

• Referrals and recommendations

• Teleseminars & teleconferences

• Public speaking & seminars

• Direct mail and email

• And more ...

Sales Process

• Managing the database

• Qualifying leads

• Using a sales coordinator

• Pipeline management

• Following up immediately on leads

• And more ...

Conversion

• Purposeful proposals

• Consultative selling style

• Focus on the client's wants and needs

• Follow-up

• Ask for the business

• And more ...

What have we done? What needs to be done? Will we do it? When?

The New Years are known for new, renewed and refreshed agenda, resolutions, strategies etc… 2009 is not going to be any different from 2010.


It’s not the New Year that work wonders but our new, renewed and refreshed thinking, where we pause, visualize the positive outlook, and move ahead to hope a brighter future


Never stop Marketing. No matter how busy or how successful you are at any point in time, systematically market on a consistent basis.

Let me repeat: especially when you're busy