Attracting more business
Despite an eventful year 2009 with Financial Crisis, Recession, Scams, Ups & Downs of Financial Markets, we saw GROWTH also in 2010
A Common resolution for every year would definitely be: “Attracting more business” and being much more successful
Let’s see, what we can target for greater business:
• Work out who is your target market. If you have a niche by industry, location or demographic, you can be very specific in your marketing.
• Develop a large database, it will be crucial for successful marketing and lead generation.
• Never stop marketing. No matter how busy or how successful you are at any point in time, systematically market on a consistent basis. Let me repeat: especially when you're busy.
• Do not prospect for business. Cold calling is for chumps and is an utter waste of time, energy and self-esteem.
• Promote how good you are via the results your clients achieve. Use case studies.
• Test your pricing points
• Service existing clients well enough and invest enough time in developing yourself even if you are too busy doing "work".
• Invest in your People - it's hard to find exceptional people, and even harder to ensure they stay with you
Let’s go ahead with more profitable business
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