Friday, April 3, 2009

Understanding Marketing


You see a gorgeous girl at a party. You go up to her and say: "I am very rich. "Marry me!"


That's Direct marketing...


You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. "Marry him."


That's Advertising...


You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:"Hi, I'm very rich. "Marry me!"


That's Telemarketing...


You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)"Marry Me?"


That's Public Relations...


You're at a party and see gorgeous girl. She walks up to you and says: "You are very rich! "Can you marry me?"


That's Brand Recognition...


You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face.


That's Customer Feedback...


You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband.


That's demand and supply gap...


You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him


That's competition eating into your market share...


You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your girl friend arrives.


That's restriction for entering new markets...










Corporate Consultant

A shepherd was herding his flock in a remote pasture when suddenly a brand-new BMW advanced out of a dust cloud towards him.

The driver, a young man in an Armani suit, Gucci shoes, Ray Ban sunglasses and YSL tie (Corb), leans out the window and asks the shepherd, "If I tell you exactly how many sheep you have in your flock, will you give me one?"

The shepherd looks at the man, obviously a yuppie, then looks at his peacefully grazing flock and calmly answers, "Sure. Why not?"

The yuppie parks his car, whips out his Dell notebook computer, connects it to his AT&T cell phone, surfs to a NASA page on the Internet, where he calls up a GPS satellite navigation system to get an exact fix on his location which he then feeds to another NASA satellite that scans the area in an ultra-high-resolution photo.

The young man then opens the digital photo in Adobe Photoshop and exports it to an image processing facility in Hamburg, Germany. Within seconds, he receives an email on his Palm Pilot that the image has been processed and the data stored.

He then accesses a MS-SQL database through an ODBC connected Excel spreadsheet with hundreds of complex formulas.

He uploads all of this data via an email on his Blackberry and, after a few minutes, receives a response.

Finally, he prints out a full-color, 150-page report on his hi-tech, miniaturized HP LaserJet printer and finally turns to the shepherd and says, "You have exactly 1586 sheep."

"That's right. Well, I guess you can take one of my sheep." says the shepherd.

He watches the young man select one of the animals and looks on amused as the young man stuffs it into the trunk of his car. Then the shepherd says to the young man, "Hey, if I can tell you exactly what your business is, will you give me back my sheep?

The young man thinks about it for a second and then says, "Okay, why not?"

"You're a consultant." says the shepherd.

"Wow! That's correct," says the yuppie, "but how did you guess that?"

"No guessing required." answered the shepherd.

"You showed up here even though nobody called you; you want to get paid for an answer I already knew, to a question I never asked; and you don't know crap about my business. . . " Now give me back my DOG!!! "








Free Management Course

6 EASY LESSONS


Lesson 1

A sales rep, an administration clerk, and the manager are walking to lunch when they find an antique oil lamp. They rub it and a Genie comes out. The Genie says, "I'll give each of you just one wish." "Me first! Me first!" says the admin clerk. "I want to be in the Bahamas , driving a speedboat, without a care in the world." Puff! She's gone. "Me next! Me next!" says the sales rep. "I want to be in Hawaii , relaxing on the beach with my personal masseuse, an endless supply of PiƱa Coladas and the love of my life." Puff! He's gone. "OK, you're up," the Genie says to the manager. The manager says, "I want those two back in the office after lunch."

Moral of the story:
Always let your boss have the first say.


Lesson 2

An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, "Can I also sit like you and do nothing?" The eagle answered: "Sure, why not." So, the rabbit sat on the ground below the eagle and rested. All of a sudden, a fox appeared, jumped on the rabbit and ate it.

Moral of the story:
To be sitting and doing nothing, you must be sitting very, very high up.


Lesson 3

A turkey was chatting with a bull. "I would love to be able to get to the top of that tree," sighed the turkey, "but I haven't got the energy." "Well, why don't you nibble on some of my droppings?" replied the bull. They're packed with nutrients." The turkey pecked at a lump of dung, and found it actually gave him enough strength to reach the lowest branch of the tree. The next day, after eating some more dung, he reached the second branch. Finally after a fourth night, the turkey was proudly perched at the top of the tree. He was promptly spotted by a farmer, who shot him out of the tree.

Moral of the story:
Bullshit might get you to the top, but it won't keep you there.


Lesson 4

A little bird was flying south for the winter. It was so cold the bird froze and fell to the ground into a large field. While he was lying there, a cow came by and dropped some dung on him. As the frozen bird lay there in the pile of cow dung, he began to realize how warm he was. The dung was actually thawing him out! He lay there all warm and happy, and soon began to sing for joy. A passing cat heard the bird singing and came to investigate... Following the sound, the cat discovered the bird under the pile of cow dung, and promptly dug him out and ate him.


Moral of the story:
(1) Not everyone who shits on you is your enemy
(2) Not everyone who gets you out of shit is your friend
(3) And when you're in deep shit, it's best to keep your mouth shut!


Lesson 5

A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbour. Before she says a word, Bob says, "I'll give you $800 to drop that towel." After thinking for a moment, the woman drops her towel and stands naked in front of Bob. After a few seconds, Bob hands her $ 800 and leaves. The woman wraps back up in the towel and goes back upstairs. When she gets to the bathroom, her husband asks, "Who was that?" "It was Bob the next door neighbour," she replies. "Great!" the husband says, "did he say anything about the $ 800 he owes me?"

Moral of the story:
If you share critical information pertaining to credit and risk with your shareholders in time, you may be in a position to prevent avoidable exposure.


Lesson 6

A priest offered a Nun a lift. She got in and crossed her legs, forcing her gown to reveal a leg. The priest nearly had an accident. After controlling the car, he stealthily slid his hand up her leg. The nun said, "Father, remember Psalm 129?" The priest removed his hand. But, changing gears, he let his hand slide up her leg again. The nun once again said, "Father, remember Psalm 129?" The priest apologized "Sorry sister but the flesh is weak." Arriving at the convent, the nun went on her way. On his arrival at the church, the priest rushed to look up Psalm 129. It said, "Go forth and seek, further up, you will find glory."

Moral of the story:
If you do not keep your knowledge updated in your job, you might miss a great opportunity.



This ends the Free Management Course! Just thought of adding some humour for you to enjoy your experience here. Do let me know your views on it.



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